The objective of SEO (Search Engine Optimization) is to create relevance. This is achieved by “optimizing” website content to fit what search engine algorithms and people are looking for. There are many factors that make up the SEO mix, e.g., quality content, internal and external links, user-friendly navigation, applying keywords and much more. Based on all the parameters, a continuously evolving SEO score is calculated that determines how search engines prioritize a website/web page every time a search is performed.

With over 8 years of experience creating websites and web content, Blensis has tracked the changes in SEO over time and has the knowledge to optimize your website so that it works with contemporary search engine objectives.

Around 2012 the phrase “Content is king” became an internet meme because of changes in 2011 to Google’s algorithms, which for the first time could determine, with a very high degree of accuracy, the contextual nature of written content. This meant that all websites appearing at the top of searches due to using SEO tricks were no longer recognized as relevant, and in order to perform well in a search, a web page really did need quality content. But the quality of content is ultimately determined by people, so search engines also track how people respond to content in terms of time and engagement. Search ranking is now mainly determined by these two fundamental parameters (topic context and visitor engagement).

Since Blensis websites have always used quality content, these algorithm changes meant automatic higher search rankings. Blensis’ long history of creating quality content for people within SEO guidelines means that content created (or optimized when you provide it) for your website will always be favored by search engine algorithms and people, which results in higher search rankings and valued visits.