Development Process
For each digital service there are steps to be followed. Below is a process outline for each service.
Websites
Time frame: 1 month
- You place an order with us to make a website
- We collect information about your objectives
- We discuss design, content and functionality with you (see Content section below)
- We start building your website on our servers
- You provide feedback
- We finalize your website
- You give final approval
- You open a hosting account and purchase a domain name (URL)
- We deploy your website on your new domain
Content
Content is the most important part of your website and includes text, images/graphics and videos. It’s what communicates your “story”.
There are four ways to create content:
- You provide Blensis with all the content
- Blensis creates all the content*
- You provide Blensis with content and Blensis edits it*
- You provide some content and Blensis creates some content*
Text
Each page of your website needs written content. When you provide the written content, Blensis will upload it to each page at no additional cost.
When Blensis creates or edits written content it will cost $0.20 per word.
Translations
Blensis can do English translations at $0.15 per word. All other translations need to be provided.
There are also free translation options for all languages, which are effective but imperfect. This site uses a free translation service.
Images/Graphics
Images and graphics can be obtained from many sources.
- You create your own images and graphics
- You purchase images and graphics from an image bank
- You use free images and graphics available from certain sources
- Blensis creates images and graphics for you*
eCommerce Product Images
You need to provide all images for eCommerce products.
Videos
In most cases you will need to create your own videos.
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*Additional costs apply
SEO
All websites will be SEO optimized. This includes:
- Quality content
- Keywords
- Image ALT tags
- Links
- Google Services
- Search Engine submissions
- Website sitemap
Analytics
Blensis will set up Google Analytics tracking on your website. Analytics are used to optimize web visits and ultimately drive valuable traffic to your website. Analytics are also used to track and optimize paid marketing campaigns.
To do this you need to provide Blensis with a @gmail.com account that is accessible to you and Blensis.
Website Maintenance
WordPress websites need periodic maintenance to update the WordPress version as well as any plugins.
All new websites made by Blensis include maintenance for a 4 months period after the go live date. Maintenance after the initial 4 month period will be charged at $99 per month (or currency equivalent).
Online Campaigns
Blensis can perform online campaigns to promote your website through Google and Social Media channels.
In order for a campaign to be effective, many parameters need to be carefully evaluated. These include:
- Product
- Selling points
- Value for money
- Presentation
- Identity
- Target market
- Interests
- Locations
- Identification
- Media delivery
- Images
- Videos
- Texts
- Best channel(s)
- Other
- Campaign time frames
- Days, weeks, months
- Spend
- How much to spend on a campaign for maximum impact
All of this information needs to be understood and optimized before a campaign can be developed, tested, launched and tracked.
Training
Blensis can provide basic website training that will allow you to update content (texts and images) on your website.
Refund Policy
If, for whatever reason, you are not satisfied with Blensis services you can request a refund as follows:
Websites
- 80% refund within the first week of development
- 60% refund within the second week of development
- 40% refund within the third week of development
- 20% refund within the fourth week of development
Online campaigns
- 50% refund within the second week of development
- Once a campaign has been launched there are no refunds